achtergrond

Consumer Products

EoZen focus on consumer products' and services' profitabiltiy

What we observe

Significant trends are currently affecting the consumer goods market as consumers reduce their spending on food and increasingly focus on products and services meeting their needs in terms of well-being, health, organic produce, culture, leisure, etc. As time passes, customers want to:

  • find high-quality products at the best possible price
  • be offered a wide range of products, matching their interests (Google ads, social networks)
  • choose the sales channel best-suited to them
  • benefit from promotional discounts
  • receive financial assistance.

What we believe

In order to meet these demands and satisfy consumers, distributors are putting in place schemes that require advanced management and also comply with commercial (image development), social (CSR) and legal (compliance with French and European legislation) requirements.  These schemes are essential to ensure their sustainability and profitability.

The road ahead

The management of the complex processes involved in the consumer goods sector can be optimised using comprehensive, effective and proven information systems that meet the following needs:

  • Choice: Increasing the variety of products to satisfy as many customers as possible
  • Competitive prices: Proposing own brands to deal with the competition
  • Performance: Increasing efficiency to remain competitive on the market
  • Segmentation: Offering a global range whilst regionalising production
  • Purchase-related pressure: Meeting volume buying requirements in order to reduce costs and consequently offer competitive rates
  • Flexibility and adaptability
  • Mobility: Remotely-accessible management tools (SmartPhone, iPhone, iPad, etc.)
  • Simplicity: Easy-to-implement tools (SaaS mode, cloud computing, etc.) 
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